BEHIND THE BRAND

I wanted to create a brand that would build a community of comfort and support in braving life’s unique challenges. A community where people feel seen without judgement no matter where they are in their journey. A little boost of confidence from me to you, “Hey, you got this” is found on the inside of the sleeve. A message to keep you grounded and empowered with every step as a reminder that these acts of bravery start with you, and you are strong!! By showing up for yourself in H.Y.G.T you show up as an example of strength and resilience to those battles and you might find that turning up the sleeve can be the spark to reignite the light in someone in passing. We will never fully know what goes on beyond the eyes of the person standing in front of you, it is important to lead with compassion and kindness. At the end of the day, everyone has things they don't talk about and we all need a little reminder to believe in ourselves. 

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